About True Commercial

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Jen True, Founder of True Real Estate

Leading With Local Roots, Driven by Real Results

Jen True is the Broker of True Real Estate. During her 20‑plus year career in real estate, Jen has earned numerous awards for her sales production and dedicated service. As she continues to sell real estate in the community she was born and raised in, Jen also enjoys working with agents to ensure the clients of True Real Estate have a great experience. The agents at True Real Estate serve clients in southern Minnesota with exceptional residential home buying and selling. With over 100 years of combined experience in the industry, True Real Estate REALTORS® are dedicated to giving their clients Genuine Service with True Results.

We provide buyers with MLS listings of homes for sale to find them what they are looking for and market our sellers’ homes to be easily found on a property search and promote them with professional, highly effective tools. Our real estate listings outperform the competition and the houses for sale that we represent are not on the market for long. We work in all aspects of residential real estate including first‑time home buyers, foreclosed homes, short sales, relocation and more.

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True Integrity

We believe relationships come before commissions. That means straight answers on value, transparent pricing, and contracts written to protect you—not pad our pockets. Commercial real estate can feel like a dog-eat-dog arena filled with wolves and sharks; our job is to keep them at bay. Clients count on us for honest market opinions, crystal-clear paperwork, and a voice at the table that will never let them get taken advantage of. That’s why “True” isn’t just a name—it’s our non-negotiable standard.

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Commercial Expertise

Industrial, retail, office, mixed-use, or development ground—each asset class has its own rules. Our team tracks local vacancy rates, cap-rate shifts, zoning changes, and lender appetite so you don’t have to. We translate complex lease language, audit CAM charges, coordinate environmental reviews, and model cash flows in plain Midwest English. Whether you’re buying an owner-occupied warehouse, selling an investment strip center, or structuring a 1031 exchange, we bring the sharp market insight and transaction know-how that closes deals on time and on budget.

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Business Owners Helping Business Owners

Every True Commercial agent has signed payroll checks, balanced P&Ls, and negotiated with vendors for their own companies. We understand that real estate isn’t just a line item—it’s a cornerstone of profitability and growth. That shared experience shapes our advice: we hunt for properties that improve operations, negotiate terms that protect cash flow, and time dispositions around your strategic goals. When you partner with us, you gain a trusted advisor who treats your balance sheet as carefully as our own.

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Our Promise

Local focus, small-town feel. You’ll never be just another file number.

Plain-spoken guidance. We break down the fine print so you can make confident decisions.

Unwavering advocacy. We guard your interests from first meeting to final closing.